About US

Beauty by Natura was born from a personal journey of transformation.

Our co-founder, Jenniffer De La Rosa, found herself at a crossroads after being diagnosed with an autoimmune condition. Living a fast-paced life in New York City—balancing work and studies—she was forced to pause and rethink every aspect of her lifestyle. From nutrition to skincare, she realized how deeply beauty products impact overall health.

What started as a personal quest to find clean, high-quality, and affordable beauty products free from toxic ingredients turned into a mission. It took her over three years to discover skincare and makeup that aligned with her new philosophy: good for her, good for the environment.

Through both modern medicine and preventive wellness practices, Jenniffer regained control over her health. Inspired by this journey, she co-founded Beauty by Natura—a brand and a community where beauty and wellness go hand in hand.

At Beauty by Natura, we believe skincare is more than just a routine; it’s a form of self-care and self-love that nurtures both body and mind. Our mission is to provide products that support a healthy, radiant lifestyle—helping women feel beautiful inside and out.

✨ Beauty by Natura – Where Beauty Meets Wellness. ✨